The MotherGroup platform connects women with other moms
The MotherGroup platform connects women with other moms in their local area with children in similar age groups.
These are the people who will understand if you’re running late because your baby needed a last-minute diaper change, or you had to turn around because you forgot to grab more formula. They’re also the people who will be awake with you at 2 AM for feedings and diaper changes and will be happy to text advice, offer support, or simply commiserate with you about the challenges you are going through.
The platform specifically connects women located within five miles of each other to make it as easy as possible for women within each Mom Group to meet in-person at least once a month.
Built by a Mom for Other Moms
Like many great brands, MotherGroup was born out of necessity.
MotherGroup’s founder and owner, Ida-Marie Skotte, was pregnant with her third child when she and her family moved to North Carolina.
Women can download the newly launched app in the App Store for iPhone or the Google Play store. When they register, they will fill out a form that includes their name and information about their due date and location. The app then gets to work creating a Mom Group that includes 4 – 8 women who can message each other and arrange their own in-person meetings around their personal schedules.
The app is currently monetized by ad revenue, which allows it to remain free for anyone who wants to use it. All of the information that women input into the app is kept confidential and is never sold for marketing or advertising purposes.
Ida-Marie’s journey from having an idea for an app to delivering a fully functional app to moms nationwide took less than a year. As our neighbor in North Carolina, we were thrilled to have the opportunity to help her create a useful app that would add value to the lives of so many women.